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Destination Marketing

Language EnglishEnglish
Book Paperback
Book Destination Marketing Pike
Libristo code: 32807200
Publishers Taylor & Francis Ltd, October 2020
Destination Marketing offers the reader an integrated and comprehensive overview of the key challeng... Full description
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Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

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About the book

Full name Destination Marketing
Author Pike, Steven (University of Queensland, Australia)
Language English
Binding Book - Paperback
Date of issue 2020
Number of pages 336
EAN 9780367469542
ISBN 0367469545
Libristo code 32807200
Publishers Taylor & Francis Ltd
Weight 720
Dimensions 245 x 190 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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