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Mobilfunkmarkt im Umbruch

Language GermanGerman
Book Paperback
Book Mobilfunkmarkt im Umbruch Elmar Gerum
Libristo code: 06945448
Publishers Deutscher Universitats-Verlag, October 2003
Die Autoren liefern eine komprimierte, jedoch umfassende Darstellung und Analyse der deutschen Mobil... Full description
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Die Autoren liefern eine komprimierte, jedoch umfassende Darstellung und Analyse der deutschen Mobilfunkbranche aus innovationsökonomischer und unternehmensstrategischer Perspektive. Sie rekonstruieren die sektoralen Innovationssysteme und die Strukturen des Marktes für mobile Kommunikations- und Multimediadienste sowie die strategischen Konzepte der Netzbetreiber und Serviceprovider zum Zeitpunkt der Einführung von UMTS. Es werden Mustervorhersagen zum strategischen Handeln und Erfolgspotenzial der Mobilfunkanbieter, zur Marktentwicklung und zur Konvergenz der Märkte für Mobilfunk, Onlinedienste und Endgeräte begründet.

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About the book

Full name Mobilfunkmarkt im Umbruch
Author Elmar Gerum, Insa Sjurts, Nils Stieglitz
Language German
Binding Book - Paperback
Date of issue 2003
Number of pages 291
EAN 9783824479429
ISBN 3824479427
Libristo code 06945448
Publishers Deutscher Universitats-Verlag
Weight 380
Dimensions 148 x 210 x 16

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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