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CIM Coursebook: Delivering Customer Value through Marketing

Language EnglishEnglish
Book Paperback
Book CIM Coursebook: Delivering Customer Value through Marketing Ray Donnelly
Libristo code: 04300945
Publishers Taylor & Francis Ltd, June 2009
Offers a companion to the CIM professional marketing qualifications. This title includes chapters th... Full description
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Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.

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About the book

Full name CIM Coursebook: Delivering Customer Value through Marketing
Author Ray Donnelly
Language English
Binding Book - Paperback
Date of issue 2009
Number of pages 288
EAN 9781856177184
ISBN 1856177181
Libristo code 04300945
Publishers Taylor & Francis Ltd
Weight 628
Dimensions 190 x 246 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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