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Deconstructing Public Relations

Language EnglishEnglish
Book Paperback
Book Deconstructing Public Relations Thomas J. Mickey
Libristo code: 06739209
Publishers Taylor & Francis Inc, October 2002
Utilizing case studies from public relations, advertising and marketing campaigns, this volume provi... Full description
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Utilizing case studies from public relations, advertising and marketing campaigns, this volume provides a critical look at public relations practice. The author applies the cultural studies approach and explains how it can be used as a critical theory for public relations practice.

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About the book

Full name Deconstructing Public Relations
Author Thomas J. Mickey
Language English
Binding Book - Paperback
Date of issue 2002
Number of pages 176
EAN 9780805837490
ISBN 9780805837490
Libristo code 06739209
Publishers Taylor & Francis Inc
Weight 250
Dimensions 142 x 215 x 11

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
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