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Decoding Global Marketing Decisions

Leveraging AI and Emotional Intelligence for Entrepreneurial Success

Language EnglishEnglish
Book Hardback
Book Decoding Global Marketing Decisions Hemachandran Kannan
Libristo code: 51554541
Publishers Taylor & Francis Ltd, August 2026
The book examines the transformative power of AI and emotional intelligence and offers a roadmap for... Full description
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The book examines the transformative power of AI and emotional intelligence and offers a roadmap for navigating global market challenges. This book equips readers with practical strategies to harness AI insights and emotional awareness, enabling them to comprehend consumer behavior and enhance their decision-making.

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About the book

Full name Decoding Global Marketing Decisions
Author Hemachandran Kannan, Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Jose Esteves
Language English
Binding Book - Hardback
Date of issue 2026
Number of pages 352
EAN 9781041093169
Libristo code 51554541
Publishers Taylor & Francis Ltd
Dimensions 156 x 234

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Small businesses & self-employed
Technology, Engineering, Agriculture > Energy technology & engineering > Electrical engineering
Technology, Engineering, Agriculture > Electronics & communications engineering > Electronics engineering
Computing & Information Technology > Computer networking & communications > Network management
Computing & Information Technology > Computer science > Artificial intelligence
Economics, Finance, Business & Management > Economics
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