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Decoding Coca-Cola

Language EnglishEnglish
Book Hardback
Book Decoding Coca-Cola Robert Crawford
Libristo code: 32965074
Publishers Taylor & Francis Ltd, December 2020
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic b...
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This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.


 

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About the book

Full name Decoding Coca-Cola
Author Robert Crawford, Linda Brennan, Susie Khamis
Language English
Binding Book - Hardback
Date of issue 2020
Number of pages 240
EAN 9781138495449
ISBN 1138495441
Libristo code 32965074
Publishers Taylor & Francis Ltd
Weight 520
Dimensions 167 x 242 x 21

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies > Popular culture
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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