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Decoding Ad Culture

Language GermanGerman
Book Hardback
Book Decoding Ad Culture Dr. Harisur (North South University) Rahman
Libristo code: 45790455
Publishers Lexington Books, August 2024
This work critically examines the influence of Western multinational companies in South Asia. The au... Full description
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This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.

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About the book

Full name Decoding Ad Culture
Author Dr. Harisur (North South University) Rahman
Language German
Binding Book - Hardback
Date of issue 2024
Number of pages 330
EAN 9781666943160
ISBN 1666943169
Libristo code 45790455
Publishers Lexington Books
Weight 634
Dimensions 152 x 229

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Language & Linguistics > Linguistics > Semantics, discourse analysis, stylistics
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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