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Decoding Ad Culture

Name: Decoding Ad Culture
Brand: Lexington Books
SKU: 45790455
Price: 50007 HUF
Availability: InStock
Author: Dr. Harisur (North South University) Rahman
ISBN: 9781666943160

Dr. Harisur (North South University) Rahman

Language

German

Book Hardback

Libristo code: 45790455

Publishers Lexington Books, August 2024

This work critically examines the influence of Western multinational companies in South Asia. The au... Full description

Libristo code: 45790455

341 b

50 007 Ft

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This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.