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Decision Science: A Human-Oriented Perspective

Name: Decision Science: A Human-Oriented Perspective
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 15201811
Price: 39881 HUF
Availability: InStock
Author: George Mengov
ISBN: 9783662509524

George Mengov

Language

English

Book Paperback

Libristo code: 15201811

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, October 2016

This book offers a new perspective on human decision-making by comparing the established methods in... Full description

Libristo code: 15201811

271 b

39 881 Ft

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This book offers a new perspective on human decision-making by comparing the established methods in decision science with innovative modelling at the level of neurons and neural interactions. The book presents a new generation of computer models, which can predict with astonishing accuracy individual economic choices when people make them by quick intuition rather than by effort. A vision for a new kind of social science is outlined, whereby neural models of emotion and cognition capture the dynamics of socioeconomic systems and virtual social networks. The exposition is approachable by experts as well as by advanced students. The author is an Associate Professor of Decision Science with a doctorate in Computational Neuroscience, and a former software consultant to banks in the City of London.