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Database Marketing
Analyzing and Managing Customers
Language
English
English
Book
Hardback
Based on decades of research, teaching and application, this book presents a comprehensive treatment...
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Libristo code: 01998988
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Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.§
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About the book
Full name
Database Marketing
Language
English
English
Binding
Book - Hardback
Date of issue
2008
Number of pages
872
EAN
9780387725789
ISBN
0387725784
Libristo code
01998988
Publishers
Springer-Verlag New York Inc.
Weight
1304
Dimensions
156 x 235 x 48
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