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Data Warehousing

The Route to Mass Communication

Language EnglishEnglish
Book Paperback
Book Data Warehousing Sean Kelly
Libristo code: 04894961
Publishers John Wiley & Sons Inc, March 1996
Though companies have amassed an enormous amount of data, they havena t always been able to use it b... Full description
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Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

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About the book

Full name Data Warehousing
Author Sean Kelly
Language English
Binding Book - Paperback
Date of issue 1996
Number of pages 228
EAN 9780471963288
ISBN 0471963283
Libristo code 04894961
Publishers John Wiley & Sons Inc
Weight 366
Dimensions 153 x 227 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Distribution & logistics management
Computing & Information Technology > Databases > Data warehousing
Computing & Information Technology > Computer science
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