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Data Mining for Marketing

Name: Data Mining for Marketing
Brand: Grin Publishing
SKU: 09299347
Price: 6592 HUF
Availability: InStock
Author: Hina Kanth
ISBN: 9783656946908

Hina Kanth

Language

English

Book Paperback

Libristo code: 09299347

Publishers Grin Publishing, April 2015

Research Paper from the year 2015 in the subject Business economics - Marketing, Corporate Communica... Full description

Libristo code: 09299347

45 b

6 592 Ft

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Research Paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, The University of Kashmir, language: English, abstract: This paper gives a brief insight about data mining, its process and the various techniques used for it in the field of marketing. Data mining is the process of extracting hidden valuable information from the data in given data sets .In this paper cross industry standard procedure for data mining is explained along with the various techniques used for it. With growing volume of data every day, the need for data mining in marketing is also increasing day by day. It is a powerful technology to help companies focus on the most important information in their data warehouses. Data mining is actually the process of collecting data from different sources and then interpreting it and finally converting it into useful information which helps in increasing the revenue, curtailing costs thereby providing a competitive edge to the organisation.