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Data Mining for Managers

Name: Data Mining for Managers
Brand: Palgrave Macmillan
SKU: 13486189
Price: 17618 HUF
Availability: InStock
Author: R. Boire
ISBN: 9781349487868

How to Use Data (Big and Small) to Solve Business Challenges

R. Boire

Language

English

Book Paperback

Libristo code: 13486189

Publishers Palgrave Macmillan, October 2014

Big Data is a growing business trend, but there little advice available on how to use it practically... Full description

Libristo code: 13486189

120 b

17 618 Ft

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Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.