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Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty

Language EnglishEnglish
Book Paperback
Book Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty Zontee (Founder of Media Volery and Director of Strategy) Hou
Libristo code: 44181949
Publishers KOGAN PAGE, May 2024
Make your marketing truly resonate by personalizing every message, powered by data, research and beh... Full description
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Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep underst

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About the book

Full name Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty
Author Zontee (Founder of Media Volery and Director of Strategy) Hou
Language English
Binding Book - Paperback
Date of issue 2024
Number of pages 256
EAN 9781398614604
ISBN 1398614602
Libristo code 44181949
Publishers KOGAN PAGE
Weight 428

Categories

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