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Dancing With The Dragon

Name: Dancing With The Dragon
Brand: Business Expert Press
SKU: 09871301
Price: 6729 HUF
Availability: InStock
Author: Mona Chung
ISBN: 9781606499702

Doing Business With China

Mona Chung

Bruno Mascitelli

Language

English

Book Paperback

Libristo code: 09871301

Publishers Business Expert Press, April 2015

The concept and framework of market sensing was introduced by George Day more than 20 years ago int... Full description

Libristo code: 09871301

46 b

6 729 Ft

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The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature-especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today's uncertain, rapidly changing, and hypercompetitive market. Market Sensing Today is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth.