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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point
Language
German
German
Book
Paperback
Kundennähe, Kundenverhalten, Kundenwert: Geht's dem Customer gut, freut sich der Unternehmer. Sechs...
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Libristo code: 09373960
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Kundennähe, Kundenverhalten, Kundenwert: Geht's dem Customer gut, freut sich der Unternehmer. Sechs Institute und elf Professoren der Universität St. Gallen haben ein Konzept für die Hauptaufgabe von Unternehmen entwickelt: Leistungen und Angebote für Kunden festzulegen, sie einzuhalten und weiterzuentwickeln.Forschungsfazit: Kundenvorteile keinesfalls zu unterschätzen, denn sie schaffen langfristig Unternehmensvorteile. Customer Value liefert Führungskräften sämtlicher Branchen wertvolle Anleitungen für die Umsetzung in Start-ups, Klein- und Mittelstandsunternehmen, Industrie, Handel und Medien.
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About the book
Full name
Customer-Value
Author
Christian Belz, Thomas Bieger
Language
German
German
Binding
Book - Paperback
Date of issue
2004
Number of pages
424
EAN
9783868801583
Libristo code
09373960
Publishers
FinanzBuch Verlag
Weight
724
Dimensions
172 x 240 x 29
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