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Customer Sense

How the 5 Senses Influence Buying Behavior

Language EnglishEnglish
Book Paperback
Book Customer Sense A. Krishna
Libristo code: 12499244
Publishers Palgrave Macmillan, December 2015
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to... Full description
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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

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About the book

Full name Customer Sense
Author A. Krishna
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 185
EAN 9781349344420
ISBN 1349344427
Libristo code 12499244
Publishers Palgrave Macmillan
Weight 326
Dimensions 235 x 158 x 17

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Business & Management > Operational research
Economics, Finance, Business & Management > Economics
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