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Customer Satisfaction Towards Technology

Name: Customer Satisfaction Towards Technology
Brand: VDM Verlag
SKU: 06840099
Price: 17659 HUF
Availability: InStock
Author: Kausar Khawaja
ISBN: 9783639334272

Kausar Khawaja

Language

English

Book Paperback

Libristo code: 06840099

Publishers VDM Verlag, February 2011

In Pakistan a tremendous rise in the usage of ATM has been seen. This could be because of more ATMs... Full description

Libristo code: 06840099

121 b

17 659 Ft

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In Pakistan a tremendous rise in the usage of ATM has been seen. This could be because of more ATMs installed in near by vicinity and the interconnectivity of all banks also facilitates customers to withdraw cash from ATMs of other banks. Present study was conducted in which Quantitative data was collected through Questionnaires and interviews from Telecom sector, Entrepreneurs and Universities. Qualitative data was collected through past literature and bank reports. Review of the literature and 80% respondents suggested that only Factors: Benefit and Relationship have a positive impact on customer satisfaction. It was also investigated that customers of different age groups, Education level and Occupation view technology differently,according to their usage and need. Current research proposes a conceptual model that can be used by the organizations for exploring the customer satisfaction towards technology.