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Customer Satisfaction Evaluation

Methods for Measuring and Implementing Service Quality

Language EnglishEnglish
Book Hardback
Book Customer Satisfaction Evaluation Evangelos Grigoroudis
Libristo code: 01420695
Publishers Springer-Verlag New York Inc., November 2009
This important new work provides a comprehensive discussion of the customer satisfaction evaluation... Full description
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This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.

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About the book

Full name Customer Satisfaction Evaluation
Author Evangelos Grigoroudis, Yannis Siskos
Language English
Binding Book - Hardback
Date of issue 2009
Number of pages 308
EAN 9781441916396
ISBN 1441916393
Libristo code 01420695
Publishers Springer-Verlag New York Inc.
Weight 1400
Dimensions 155 x 235 x 28

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Mathematics & Science > Mathematics > Optimization > Linear programming
Economics, Finance, Business & Management > Business & Management > Operational research
Mathematics & Science > Science: general issues
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