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Customer Relationship Management

Grundlagen und Umsetzung

Language GermanGerman
Book Paperback
Book Customer Relationship Management Robert Korz
Libristo code: 01790075
Publishers Books on Demand, March 2008
Customer Relationship Management (CRM) ist ein Fokuspunkt jeder Unternehmensstrategie. In der heutig... Full description
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Customer Relationship Management (CRM) ist ein Fokuspunkt jeder Unternehmensstrategie. In der heutigen globalwirtschaftlichen Welt mit volatilen Käufer-Märkten wird der Kampf um die Kunden zum großen Teil durch ein ausgeprägtes Beziehungsmanagement ausgetragen, um Kunden zu halten oder zu gewinnen. In der Praxis herrscht aber oft eine unklare Vorstellung davon, was CRM ist und wie es erfolgreich umgesetzt werden kann. Viele initiierte CRM-Projekte scheitern nicht zuletzt aus diesem Grund. §Eine kurze und prägnante Übersicht der Grundlagen und der Umsetzung von CRM schafft die Basis dafür, das Richtige zu tun.

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About the book

Full name Customer Relationship Management
Author Robert Korz
Language German
Binding Book - Paperback
Date of issue 2008
Number of pages 74
EAN 9783837029017
ISBN 3837029018
Libristo code 01790075
Publishers Books on Demand
Weight 82
Dimensions 127 x 203 x 5

Categories

Economics, Finance, Business & Management > Business & Management
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