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Customer Perception Towards Green Products

Name: Customer Perception Towards Green Products
Brand: LAP LAMBERT Academic Publishing
SKU: 37326743
Price: 19499 HUF
Availability: InStock
Author: Preeti Shukla
ISBN: 9786204205755

Preeti Shukla

Language

English

Book Paperback

Libristo code: 37326743

Publishers LAP LAMBERT Academic Publishing, September 2021

Customer are becoming more concern about environment and their health that why they are start using... Full description

Libristo code: 37326743

130 b

19 499 Ft

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Customer are becoming more concern about environment and their health that why they are start using green products for their needs. The present study is attempted to investigate the customer perception towards green product in India. This study reveals that customers are well aware about eco-friendly products and the majority of the respondents reported as TV as effective source of awareness. It was also found majority of respondents purchase green products with a motive that as they were concern for health and also majority of respondents purchase green products from malls only because they get a variety of green products easily. This study also brings customers have strong opinion that price of green product is very high and government should try to reduce the price.