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Customer Lifetime Value

Language EnglishEnglish
Book Paperback
Book Customer Lifetime Value David Bejou
Libristo code: 06739063
Publishers Taylor & Francis Inc, December 2006
The customer lifetime value (CLV) concept is extensively changing the way today's business is manage... Full description
? points 187 b
27 513 Ft
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The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.

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About the book

Full name Customer Lifetime Value
Author David Bejou
Language English
Binding Book - Paperback
Date of issue 2006
Number of pages 156
EAN 9780789034366
ISBN 9780789034366
Libristo code 06739063
Publishers Taylor & Francis Inc
Weight 342
Dimensions 157 x 214 x 14

Categories

Economics, Finance, Business & Management > Economics
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