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Customer Knowledge Management

Improving Customer Relationship through Knowledge Application

Language EnglishEnglish
Book Paperback
Book Customer Knowledge Management Silvio Wilde
Libristo code: 09069277
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, October 2014
This book focuses on theoretical and practical applications of Knowledge Management and Customer Rel... Full description
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This book focuses on theoretical and practical applications of Knowledge Management and Customer Relationship Management, including a case study that investigates knowledge management in both the administrative and the operational area of a concrete company.

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About the book

Full name Customer Knowledge Management
Author Silvio Wilde
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 143
EAN 9783642423666
ISBN 9783642423666
Libristo code 09069277
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 256
Dimensions 155 x 235 x 8

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management
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