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Customer Knowledge Management

Kundenwissen Erfolgreich Einsetzen

Language GermanGerman
Book Paperback
Book Customer Knowledge Management Lutz M. Kolbe
Libristo code: 02117291
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, October 2013
Dieses Buch beschreibt die prozessorientierte Anwendung von Instrumenten des Knowledge Management au... Full description
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Dieses Buch beschreibt die prozessorientierte Anwendung von Instrumenten des Knowledge Management auf kundenorientierte Prozesse aus Marketing, Vertrieb und Service. Dazu wird eine Rahmenarchitektur vorgestellt, die Konzepte des Customer Relationship Management mit denen des Knowledge Management integriert. Diese Sicht ermöglicht wesentliche Ergebnisverbesserungen in Marketing, Vertrieb und Service, aber auch in internen Leistungsbeziehungen. Die gezeigten Fallstudien dokumentieren die realisierbaren Potentiale aus Geschäfts- und IT-Sicht. Aus ihnen werden Handlungsempfehlungen für das Projektmanagement und ein Ausblick auf zukünftige Herausforderungen abgeleitet. Das dargestellte St. Galler Modell für Customer Knowledge Management basiert auf Praxiserfahrungen und Forschungsarbeiten, die durch Fallstudien namhafter Unternehmen systematisch und fundiert aufbereitet werden.§

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About the book

Full name Customer Knowledge Management
Author Lutz M. Kolbe, Hubert Österle, Walter Brenner
Language German
Binding Book - Paperback
Date of issue 2013
Number of pages 294
EAN 9783642624520
ISBN 3642624529
Libristo code 02117291
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 445
Dimensions 156 x 234 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Computing & Information Technology > Digital lifestyle > Internet guides & online services > Internet searching
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Computing & Information Technology > Databases > Information retrieval
Computing & Information Technology > Information technology: general issues
Computing & Information Technology > Business applications
Computing & Information Technology > Computer science
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