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Customer Experience Management

Wow-Momente in der digitalen Welt

Language GermanGerman
Book Paperback
Book Customer Experience Management Eric Horster
Libristo code: 42533802
Publishers Haufe-Lexware, May 2023
Das Customer Experience Management (CEM) stellt den Kunden und die Kundin in den Mittelpunkt. In die... Full description
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Das Customer Experience Management (CEM) stellt den Kunden und die Kundin in den Mittelpunkt. In diesem Buch werden die Gründe und Mechanismen vermittelt, die hinter komplexen digitalen Angeboten stecken. Um im Anschluss digitale Produkte und Dienstleistungen im Sinne eines Management-Ansatzes lenken und steuern zu können. Es ist in vier Schritte aufgebaut und zeigt, wie sich Produkte und Angebote durch digitale Transformation verändern, wie Geschäftsmodelle strukturiert und Innovationen in diesem Kontext gemanagt werden müssen und welche Unternehmensstrukturen man dafür benötigt.Inhalte:Grundlagen des Customer Experience Management und Charakteristika von (digitalen) AngebotenGeschäftsmodelle in der digitalen ÖkonomieInnovationsmanagement in der digitalen WeltWandel von Organisationsstrukturen durch dynamische Anforderungen an Customer ExperiencesOperative Ansätze (wie Design Thinking oder Lean Startup) kennen, um innovative Angebote zu entwickeln.Digitale Extras:Zu jedem Kapitel gibt es Videos, Podcastfolgen, Visualisierungen und Folien, abrufbar via QR-Code

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About the book

Full name Customer Experience Management
Author Eric Horster
Language German
Binding Book - Paperback
Date of issue 2023
Number of pages 750
EAN 9783648169049
Libristo code 42533802
Publishers Haufe-Lexware
Weight 1081

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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