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Customer Contact Management

Language GermanGerman
Book Paperback
Book Customer Contact Management Raimund Lenz
Libristo code: 16189788
Publishers Walter de Gruyter, March 2019
Customer Contact Management (CCM) ist die evolutionäre Weiterentwicklung des klassischen Kundenbezie... Full description
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14 645 Ft
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Customer Contact Management (CCM) ist die evolutionäre Weiterentwicklung des klassischen Kundenbeziehungsmanagements mit dem Hauptaugenmerk Business-to-Consumer im Handel sowie im Dienstleistungssektor. Das Lehrbuch vermittelt die Grundlagen des CCM, den konzeptualisierten Kundenlebenszyklus mit Fokus auf Leadgenerierung und Kundenwanderung in Zeiten der Generation Y und erläutert ausgewählte Instrumentarien des CCM anhand praktischer Beispiele.

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About the book

Full name Customer Contact Management
Author Raimund Lenz
Language German
Binding Book - Paperback
Date of issue 2019
Number of pages 347
EAN 9783110527148
ISBN 3110527146
Libristo code 16189788
Publishers Walter de Gruyter
Weight 558
Dimensions 170 x 244 x 19

Categories

Language qualifiers > Indo-European languages > Germanic & Scandinavian languages > English
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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