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Customer Behaviour in eCommerce

Case Studies from the Online Grocery Market

Language EnglishEnglish
Book Paperback
Book Customer Behaviour in eCommerce Sárka Zapletalová
Libristo code: 42156129
Publishers Springer, Berlin, November 2022
Online shopping is undergoing significant changes around the globe, evolving in the food and non-foo... Full description
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22 195 Ft
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Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies' strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

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About the book

Full name Customer Behaviour in eCommerce
Author Sárka Zapletalová, Halina Starzyczná
Language English
Binding Book - Paperback
Date of issue 2023
Number of pages 107
EAN 9783031235733
Libristo code 42156129
Publishers Springer, Berlin
Weight 186
Dimensions 155 x 235

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
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