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Culture Change

Language GermanGerman
Book Hardback
Book Culture Change Winfried Berner
Libristo code: 20627929
Publishers Schäffer-Poeschel Verlag, February 2019
Je vergleichbarer Produkte und Dienstleistungen werden, desto mehr entscheidet die Unternehmenskultu... Full description
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Je vergleichbarer Produkte und Dienstleistungen werden, desto mehr entscheidet die Unternehmenskultur über den Markterfolg. Gleichzeitig zählen Kulturveränderungen zu den schwersten Change-Vorhaben überhaupt. Winfried Berner zeigt in seinem Buch, wie dies dennoch mit praxisbewährten Management-Methoden gelingen kann. Change-Manager finden hier ein bewährtes Instrumentarium und viele anschauliche Beispiele. In der 2. Auflage überarbeitet und um aktuelle Themen erweitert - darunter: Kulturveränderungsprojekte "top-down" oder "bottom-up" unter Einsatz von Großgruppen entwickeln interne und externe Kundenorientierung Nachhaltigkeit und Kulturveränderung im internationalen Kontext

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About the book

Full name Culture Change
Author Winfried Berner
Language German
Binding Book - Hardback
Date of issue 2019
Number of pages 427
EAN 9783791041803
ISBN 3791041800
Libristo code 20627929
Publishers Schäffer-Poeschel Verlag
Weight 820
Dimensions 159 x 236 x 30

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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