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Critical Thinking for Marketers, Volume I

Name: Critical Thinking for Marketers, Volume I
Brand: Business Expert Press
SKU: 15590609
Price: 6892 HUF
Availability: InStock
Author: David Dwight
ISBN: 9781631571169

Learn How to Think, Not What to Think

David Dwight

Terry Grapentine

David Soorholtz

Language

English

Book Paperback

Libristo code: 15590609

Publishers Business Expert Press, December 2016

All marketing actions, whether preceded by formal or informal decision-making processes, are based o... Full description

Libristo code: 15590609

46 b

6 892 Ft

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All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call "arguments." An argument is a set of related statements comprising premises and a conclusion. Ideally, premises give an audience go