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Critical Mass

Name: Critical Mass
Brand: Cornerstone
SKU: 04017098
Price: 4999 HUF
Availability: InStock
Author: Philip Ball
ISBN: 9780099457862

Philip Ball

Language

English

Book Paperback

Libristo code: 04017098

Publishers Cornerstone, February 2005

Is there a 'physics of society'? Philip Ball's investigation into human nature ranges from Hobbes an... Full description

Libristo code: 04017098

33 b

4 999 Ft

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Is there a 'physics of society'? Philip Ball's investigation into human nature ranges from Hobbes and Adam Smith to modern work on traffic flow and market trading, across economics, sociology and psychology. Ball shows how much of human behaviour we can understand when we cease trying to predict and analyse the behaviour of individuals and look to the impact of hundreds, thousands or millions of individual human decisions, in circumstances in which human beings both co-operate and conflict, when their aggregate behaviour is constructive and when it is destructive. By perhaps Britain's leading young science writer, this is a deeply thought-provoking book, causing us to examine our own behaviour, whether in buying the new Harry Potter book, voting for a particular party or responding to the lures of advertisers.