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Creativity
Language
English
English
Book
Paperback
This title presents a fast track route to fostering and exploiting a creative dynamic in any organis...
Full description
Libristo code: 05094635
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This title presents a fast track route to fostering and exploiting a creative dynamic in any organisation. It covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff. It features examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim. It includes a glossary of key concepts and a comprehensive resources guide.
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About the book
Full name
Creativity
Author
Michel Syrett, Jean Lammiman
Language
English
English
Binding
Book - Paperback
Date of issue
2002
Number of pages
118
EAN
9781841123189
ISBN
1841123188
Libristo code
05094635
Publishers
John Wiley and Sons Ltd
Weight
118
Dimensions
125 x 173 x 7
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