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Creativity and Advertising

Language EnglishEnglish
Book Hardback
Book Creativity and Advertising Andrew McStay
Libristo code: 02514702
Publishers Taylor & Francis Ltd, April 2013
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that... Full description
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Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that adver

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About the book

Full name Creativity and Advertising
Author Andrew McStay
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 192
EAN 9780415519540
ISBN 0415519543
Libristo code 02514702
Publishers Taylor & Francis Ltd
Weight 520
Dimensions 156 x 234 x 15

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies > Media studies: advertising & society
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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