Contact
How to shop
Delivery
Shopping guide
English
118 b
Up to 30 days for returns
Customers also purchased
/
Book
4 400
Ft
/
Paperback
10 833
Ft
/
Paperback
5 359
Ft
/
Paperback
4 820
Ft
"Creative Conversations" focuses on how discourse structures within the co-creative relationship are formed during a business-to-business relationship. Whilst this book is not about 'creativity' in the usual sense of the word, "Creative Conversations" delineates, defines and evaluates the processes, structures and relationships which support the creation of marketing material. The book also observes how perception of the target audience differs. Perception Integration (TM) (a new model created by the author) observes and measures the path of alignment between a business and their audience. It can be used to gain an insight into how this distance makes a difference to perceptions which has the potential to affect the end result. Co-creativity also encompasses stakeholder and relationship management in the field of marketing and communications, but this book delves deeper into the factors that create a successful output by analysing the relationship and channels used to mediate concepts and visions between two businesses. In essence; if the co-creative relationship is quantifiable, then there are varying factors that lead to successful collaborations which can be measured.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Hardback
13 417
Ft
/
Hardback
13 417
Ft
/
Paperback
40 872
Ft
Hi! I'm Libroamiko, your book advisor.
How can I help you?