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Creating Value with Data Analytics in Marketing

Language EnglishEnglish
Book Paperback
Book Creating Value with Data Analytics in Marketing Peter C. Verhoef
Libristo code: 36622156
Publishers Taylor & Francis Ltd, November 2021
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data scien... Full description
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This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

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About the book

Full name Creating Value with Data Analytics in Marketing
Author Peter C. Verhoef, Edwin Kooge, Walk, Natasha (Metriclab Big Data Analytics, The Netherlands), Jaap E. Wieringa
Language English
Binding Book - Paperback
Date of issue 2021
Number of pages 314
EAN 9780367819798
ISBN 0367819791
Libristo code 36622156
Publishers Taylor & Francis Ltd
Weight 590
Dimensions 245 x 173 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Computing & Information Technology > Information technology: general issues
Computing & Information Technology > Databases
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