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Creating Value with Data Analytics in Marketing

Name: Creating Value with Data Analytics in Marketing
Brand: Taylor & Francis Ltd
SKU: 36622156
Price: 30799 HUF
Availability: InStock
Author: Peter C. Verhoef
ISBN: 9780367819798

Peter C. Verhoef

Edwin Kooge

Walk

Natasha (Metriclab Big Data Analytics

The Netherlands)

Jaap E. Wieringa

Language

English

Book Paperback

Libristo code: 36622156

Publishers Taylor & Francis Ltd, November 2021

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data scien... Full description

Libristo code: 36622156

206 b

30 799 Ft

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This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.