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Creating Value with Data Analytics in Marketing

Name: Creating Value with Data Analytics in Marketing
Brand: Taylor & Francis Ltd
SKU: 36622155
Price: 104013 HUF
Availability: InStock
Author: Peter C. Verhoef
ISBN: 9780367819781

Mastering Data Science

Peter C. Verhoef

Edwin Kooge

Walk

Natasha (Metriclab Big Data Analytics

The Netherlands)

Jaap E. Wieringa

Language

English

Book Hardback

Libristo code: 36622155

Publishers Taylor & Francis Ltd, November 2021

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data scien... Full description

Libristo code: 36622155

695 b

104 013 Ft

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This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.