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Creating Powerful Brands

Language EnglishEnglish
Book Hardback
Book Creating Powerful Brands Leslie de Chernatony
Libristo code: 17871025
Publishers Taylor & Francis Ltd, July 2017
This has long been the one book that students can rely on to get them thinking critically and strate... Full description
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This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. In this influential textbook, de Chernatony, McDonald and Wallace: Summarise the latest thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing campaignsBring the story up-to-date with a clear European focusUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

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About the book

Full name Creating Powerful Brands
Author Leslie de Chernatony
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 510
EAN 9781138440906
ISBN 9781138440906
Libristo code 17871025
Publishers Taylor & Francis Ltd
Weight 1480
Dimensions 241 x 198 x 38

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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