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Creating Lasting Value

Name: Creating Lasting Value
Brand: Kogan Page Ltd
SKU: 09166438
Price: 61403 HUF
Availability: InStock
Author: Nur Hamurcu
ISBN: 9780749476526

How to Lead, Manage and Market Your Stakeholder Value

Nur Hamurcu

Language

English

Book Hardback

Libristo code: 09166438

Publishers Kogan Page Ltd, January 2015

The consequences of a primary focus on shareholders over the last few decades has emphasized that th... Full description

Libristo code: 09166438

422 b

61 403 Ft

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The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be far more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. Creating Lasting Value shows readers how to achieve lasting results by channeling efforts into three key areas. It demonstrates how to lead the value, manage the value, and market the value. The successful organizations of the future will be those that can put these principles into practice: this book shows you how.