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Crafting Strategy

Name: Crafting Strategy
Brand: Cambridge University Press
SKU: 02051779
Price: 20960 HUF
Availability: InStock
Author: Loizos HeracleousClaus D. Jacobs
ISBN: 9781107411692

Embodied Metaphors in Practice

Loizos HeracleousClaus D. Jacobs

Language

English

Book Paperback

Libristo code: 02051779

Publishers Cambridge University Press, November 2012

The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without deny... Full description

Libristo code: 02051779

143 b

20 960 Ft

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The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this 2011 book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF.