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Coupon-Marketing

Die Diskussion ist kontroverser denn je

Language GermanGerman
Book Paperback
Book Coupon-Marketing E Krug
Libristo code: 09487596
Publishers Gbi-Genios Verlag, July 2015
Die Bilanz nach eineinhalb Jahren Coupon-Marketing fällt lange nicht so positiv aus, wie es viele Be... Full description
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3 623 Ft
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Die Bilanz nach eineinhalb Jahren Coupon-Marketing fällt lange nicht so positiv aus, wie es viele Befürworter anfangs prognostiziert haben. Die neue Form der Rabattmarken hat sich bis jetzt nicht als Allheilmittel in der wirtschaftlichen Flaute erwiesen. (1) Um zukünftig wirklich effizient zu sein, setzen Couponingaktionen eine positive Zusammenarbeit von Industrie und Handel voraus. (1) , (2) Trotz aller Kritik und Ressentiments prognostiziert man nach wie vor dem Couponing einen festen Platz im Marketing-Mix. (2) , (3)

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About the book

Full name Coupon-Marketing
Author E Krug
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 18
EAN 9783737936088
ISBN 3737936080
Libristo code 09487596
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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