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Corporate Discourse

Name: Corporate Discourse
Brand: Bloomsbury Publishing
SKU: 05173499
Price: 21083 HUF
Availability: InStock
Author: Ruth Breeze
ISBN: 9781474222877

Ruth Breeze

Language

English

Book Paperback

Libristo code: 05173499

Publishers Bloomsbury Publishing, February 2015

Corporate discourse examines business communication practices from a discourse perspective, looking... Full description

Libristo code: 05173499

141 b

21 083 Ft

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Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.