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Corporate Creativity

Name: Corporate Creativity
Brand: Allworth Press,U.S.
SKU: 12322337
Price: 8117 HUF
Availability: InStock
Author: Thomas Lockwood
ISBN: 9781581156560

Thomas Lockwood

Thomas Walton

Language

English

Book Paperback

Libristo code: 12322337

Publishers Allworth Press,U.S., June 2009

"Corporate Creativity" is the ultimate guide for executives and managers looking to increase creativ... Full description

Libristo code: 12322337

55 b

8 117 Ft

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"Corporate Creativity" is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of "Design Management Review" and "Design Management Journal, " explores personal, team, and organizational creativity, and it is packed with insights from the most respected names in the industry: Jeffrey Mauzy, Robert Rassmussen, Leonard Glick, Gerald Nadler, Stefano Marzano, and many others. These experts reveal how leading companies foster a creative culture and maximize talent resources. Essays explore managing creative staff, improving creative abilities of employees, taking risks, designing teams, integrating design and corporate philosophy into the management process, branding, and much more. "Corporate Creativity" is a must-have for anyone working to maximize creative potential in the workplace.