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Corporate Communication

Language EnglishEnglish
Book Paperback
Book Corporate Communication Michael B. Goodman
Libristo code: 10020394
Publishers Peter Lang Publishing Inc, December 2014
Examines, analyzes, and illustrates the practice of corporate communication as a critical business a... Full description
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Examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. This book looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, leadership, downsizing, global expansion, and more.

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About the book

Full name Corporate Communication
Author Michael B. Goodman, Peter B. Hirsch
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 229
EAN 9781433119255
ISBN 9781433119255
Libristo code 10020394
Publishers Peter Lang Publishing Inc
Weight 488
Dimensions 255 x 180 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
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