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Corporate Communication

Language EnglishEnglish
Book Hardback
Book Corporate Communication Klement Podnar
Libristo code: 06679140
Publishers Taylor & Francis Ltd, November 2014
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, st... Full description
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Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book prov

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About the book

Full name Corporate Communication
Author Klement Podnar
Language English
Binding Book - Hardback
Date of issue 2014
Number of pages 226
EAN 9781138804708
ISBN 9781138804708
Libristo code 06679140
Publishers Taylor & Francis Ltd
Weight 590
Dimensions 156 x 234 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
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