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Content Revolution

Name: Content Revolution
Brand: LID Publishing
SKU: 05177651
Price: 6215 HUF
Availability: InStock
Author: Mark Masters
ISBN: 9781907794872

Mark Masters

Language

English

Book Paperback

Libristo code: 05177651

Publishers LID Publishing, April 2015

Marketing has changed more in the past 20 years than any other business discipline. So why are we re... Full description

Libristo code: 05177651

41 b

6 215 Ft

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Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn't a book based on old theories, creating marketing plans, Maslow's Hierarchy Of Needs and looking at the '4 Ps.' It's all about a new way of thinking - one based on the content - that is more emotional and becoming more useful to others (and solving their problems) to create profitable action. Featuring exclusive interviews from leading content marketing pioneers from around the globe such as Joe Pulizzi, Chris Brogan, Ann Handley, Robert Rose and Jay Baer, this book introduces a brand new marketing vocabulary.