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Content Machine

Name: Content Machine
Brand: Anthem Press
SKU: 02474637
Price: 6235 HUF
Availability: InStock
Author: Michael Bhaskar
ISBN: 9780857281111

Michael Bhaskar

Language

English

Book Paperback

Libristo code: 02474637

Publishers Anthem Press, October 2013

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publi... Full description

Libristo code: 02474637

42 b

6 235 Ft

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This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley via Venice, Beijing, Paris and London, fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.