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Consumo de mídia no Brasil

Name: Consumo de mídia no Brasil
Brand: Novas Edicioes Academicas
SKU: 02869585
Price: 11718 HUF
Availability: InStock
Author: Joanna Douat
ISBN: 9786130160456

Joanna Douat

Language

Portuguese

Book Paperback

Libristo code: 02869585

Publishers Novas Edicioes Academicas, December 2015

Este livro estuda o comportamento do consumo dos principais meios de mídia na sociedade brasileira,... Full description

Libristo code: 02869585

78 b

11 718 Ft

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Este livro estuda o comportamento do consumo dos principais meios de mídia na sociedade brasileira, investigando se ele está relacionado ŕ classe social de um indivíduo. Foi realizado um levantamento teórico sobre consumo de mídia, classes sociais e comportamento do consumidor. Também săo examinados, neste livro, quais outros fatores, além da classe social, podem influenciar o padrăo do consumo de mídia, a partir de uma análise de correspondęncia. Para isso, foram analisadas as características sociais, demográficas e comportamentais de amostras de indivíduos que consomem cada mídia. O estudo quantitativo permitiu examinar estatisticamente o poder das variáveis estudadas em cada meio como influenciador na decisăo de compra, validando a teoria do comportamento do consumidor.