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Consuming Reality

Name: Consuming Reality
Brand: Palgrave Macmillan
SKU: 01324844
Price: 23341 HUF
Availability: InStock
Author: June Deery
ISBN: 9780230379961

June Deery

Language

English

Book Hardback

Libristo code: 01324844

Publishers Palgrave Macmillan, May 2012

Consuming Reality examines TV's response to the increasing pressure to brand content in a post-adver... Full description

Libristo code: 01324844

156 b

23 341 Ft

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Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.