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Consumers in Context

The BPM Research Program

Language EnglishEnglish
Book Hardback
Book Consumers in Context Gordon Foxall
Libristo code: 02802822
Publishers Taylor & Francis Ltd, September 2015
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the de... Full description
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146 464 Ft
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This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique an

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About the book

Full name Consumers in Context
Author Gordon Foxall
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 552
EAN 9781138962897
ISBN 9781138962897
Libristo code 02802822
Publishers Taylor & Francis Ltd
Weight 1220
Dimensions 138 x 216 x 32

Categories

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Society & Social Sciences > Psychology > Psychological theory, systems, schools & viewpoints > Behaviourism, Behavioural theory
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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