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Consumer Value
Language
English
English
Book
Paperback
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers wa...
Libristo code: 04069609
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240 b
240 b
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Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
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About the book
Full name
Consumer Value
Author
Morris B. Holbrook
Language
English
English
Binding
Book - Paperback
Date of issue
1998
Number of pages
224
EAN
9780415191937
ISBN
0415191939
Libristo code
04069609
Publishers
Taylor & Francis Ltd
Weight
320
Dimensions
157 x 234 x 13
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