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Consumer Social Values

Language EnglishEnglish
Book Hardback
Book Consumer Social Values Eda Gurel-Atay
Libristo code: 13678151
Publishers Taylor & Francis Ltd, May 2019
Social values are central to people's lives, guiding behaviors, and judgments, and defining who we a... Full description
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Social values are central to people's lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of

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About the book

Full name Consumer Social Values
Author Eda Gurel-Atay, Lynn R. Kahle
Language English
Binding Book - Hardback
Date of issue 2019
Number of pages 278
EAN 9781138240421
ISBN 9781138240421
Libristo code 13678151
Publishers Taylor & Francis Ltd
Weight 546
Dimensions 235 x 160 x 17

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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