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Consumer Satisfaction

Language EnglishEnglish
Book Paperback
Book Consumer Satisfaction Alessandro M. Peluso
Libristo code: 12560948
Publishers Peter Lang AG, Internationaler Verlag der Wissenschaften, August 2011
Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, desp... Full description
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Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, despite the huge research efforts invested in this area, what satisfaction really is, how it can be measured and improved, and how it impacts consumer behavior and firm performances remain unclear. This book presents the state-of-the-art in consumer satisfaction research and reports an empirical application of a new model, the Knowledge-Hope Model by Guido (2010), which promises to make a substantial contribution to the field. The application has been structured in two connected studies, following a procedure that is easily implementable by researchers, managers, and practitioners.

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About the book

Full name Consumer Satisfaction
Author Alessandro M. Peluso
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 173
EAN 9783034306362
ISBN 3034306369
Libristo code 12560948
Publishers Peter Lang AG, Internationaler Verlag der Wissenschaften
Weight 294
Dimensions 210 x 150 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Economic theory & philosophy
Society & Social Sciences > Psychology
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